Jan 3, 2020

Getting Your Branding Basics Down

Branding is a powerful tool when it comes to your blog or your business. It becomes how people will recognize you and your work. Branding will give people the impression they can trust you, and people who have worked with you already are likely to return. 






Sounds too good to be true? 

Well, actually, this is precisely why branding works and why it is so good. And, more importantly, why you need to get your branding beautiful. 

So what is branding? Branding is your name, design, or symbol, the colors you choose, the tone of voice, the email signature you use. It is a representation of your company and becomes recognizable as such. Branding is vital for business success, it is how you will become known to consumers, and from that build loyalty. 



Vision
Your vision is going to be the driving force behind your branding. This goes for a business, a blog, or even you as a person - whatever it is. Your brand vision will be a melting pot of all of the ideas, goals, strengths, and appeal to your customers. 


Style
You probably have a few ideas in mind for style already. And luckily, we all have access to tools to help us create something that works in our budget and our skill level. Of course, what you want to do is work with a professional to help you create the initial logos and the color pallet. However, we don’t all have the budget initially. You can use tools like Canva and PicMonkey to help you create the basis for all of your branding. And make sure you make a few different color combinations before settling. Use the psychology of color to help you get it right. 

Clear
While you might be in love with the swirly, delicate font - can everyone read it? Is the yellow geometric owl coming across well? Try to make sure everything is as clear as possible before you dive into getting everything made. And, you should make sure that every font you are using is mobile compatible, it should translate online and printed materials. 

Consistency
Sure your logo and your tagline will be on your social media - but it actually needs to on every single document that you produce. Templafy.com can make sure that possible, and easy too. And your photos need to be on-brand too. If you are presenting as a slick monochrome brand, but your Instagram is bold colors and doesn’t feel on brand, the discrepancy will hurt your brand - people won’t instantly make those connections. 

Story
The real meat of branding can be boiled down to the ‘story.’ What is it about your business that makes you stand out? How is your personal journey something everyone can relate to? Why these products? What is it about this content that is so important to you? The story of your brand is what makes you different from everyone else - and the exact reason a customer will buy your products or services in the first place. 

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